Sweet Needle is committed to protecting your privacy and takes responsibilities regarding the security of customer information very seriously. This policy explains how we use customer information, how we protect your privacy, and how we comply with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR).


1. What information do you keep about me?

  • Personal information
  • Payment Information
  • Purchase History
  • Contact History
  • Entering Competitions
  • Sweet Needle Purchases from Amazon (and eBay)

2. What is your policy on on-site tracking and cookies?

  • What exactly is a cookie?
  • How do I disable cookies?
    a. Safari
    b. Firefox
    c. Internet Explorer
    d. Google Chrome

3. Do you use third-party providers?

  • Google Analytics (and Google Search Console)
  • Google AdWords
  • Facebook Conversion Tracking Pixel
  • Trustpilot

4. What other technologies or widgets do you use on your website?
5. How do you use my personal information?
6. How does the security of my personal information work?
7. How do I contact Sweet Needle?

1. What information do you keep about me?

When you shop at Sweet Needle, there are different ways we gather information about you:

Personal Information

Personal information about you is gathered from our secure online shopping facility (excluding your payment card data; we do not store your payment details), our online newsletter subscription, our contact us, and competitions/ giveaways you enter.

When you place an order or start a product query with us, we ask for information such as your name, e-mail address, delivery address, and contact details. The details we ask for many changes. We keep a record of this information. All this is necessary for us to recognise you as a customer in the future and to fulfil the orders you place with us, plus give you the best shopping experience — e.g. get alerted when we have offers or new arrivals.

If you subscribe to our newsletter, we retain only your email address to allow us to send you newsletters. At all times you retain the right to unsubscribe, and only share your email address with our email service provider (ESP). We will never share your email address with any other third parties as we are strongly against selling your data.

Payment Information

If you buy or purchase from us, your payment card details are collected by an online payment provider, and at no time are these made available to Sweet Needle. Therefore, we do not hold or store this type of personal information, nor can we access your payment details.

Purchase History

We keep a record of your purchases with us, which means we can deal quickly with any problems you may experience with your order. It also means we can send you details of relevant offers.

Contact History

We keep a record of any e-mail correspondence you send us, which helps us keep track of any problems or concerns you’ve had with our products or services.

Entering Competitions

If you enter a Sweet Needle competition/ giveaway or other promotional offer, we may ask for your name, address, and email address so we can administer the contest and notify the winners. We may invite you to join our newsletter mailing list. We will always seek permission prior to adding your details to our mailing list.

Sweet Needle Purchases from Amazon (and eBay)

In addition to selling our products through our own website, we also sell a select number of items through Amazon (who doesn’t, right?). As part of this sale process, Amazon will pass over to us some of your personal information, such as your name, delivery address, billing address, and telephone number. We will only ever use this information to process your order and to provide updates on your delivery if you purchased through Amazon.

We also keep a record of our customers’ purchase history of Sweet Needle products they have bought through the Sweet Needle marketplace on Amazon. Amazon are responsible for the delivery service of our products on Amazon.

For further information about Amazon own privacy policy, please visit the following link: https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=502584

For further information about Ebay own privacy policy, please visit the following link: https://www.ebayinc.com/company/privacy-center/privacy-notice

2. What is your policy on on site tracking and cookies?

We use tracking software to monitor customer traffic patterns and site usage to help us develop the design and layout of the site to better meet your needs. This software does not enable us to capture any personally identifying information. The only Cookies used on our site expire at the end of your session. They are used to track products and add them to your basket during the purchasing process. This type of cookie does not capture any personally identifying information, such as payment details or passwords.

What exactly is a cookie?

A cookie is a small file of letters and numbers, which often includes a unique identifier that is sent to your device’s browser from a website’s computer and is stored on your device’s hard drive. Cookies allow a website to recognise a user’s device. Websites can send their own cookie to your browser if your browser’s preferences allow it. You can change your preferences in your preferred browser setting.

For more information visit: https://www.allaboutcookies.org/

How do I disable cookies?

a. Safari

1. Go to the Safari menu.

2. Click on the Preferences.

3. Click the ‘Privacy’ tab.

4. Under ‘Cookies and website data’, set it to block, allow, or selectively accept cookies.

b. Firefox

1. Click on ‘Tools’ in the menu bar.

2. Click on ‘Options…’

3. Click on ‘Privacy’ Tab in the top.

4. From the drop down box, select ‘Use custom setting for history’

5. UN-tick the box that says ‘Accept Cookies From sites’

6. Click OK and Close the screen.

c. Internet Explorer

1. Click on ‘Tools’ in the menu bar.

2. Click on ‘Options’

3. Click on ‘Privacy’ Tab on top p.

4. Click on the ‘Advanced” button.

5. Select ‘Prompt’ for both ‘First party cookies’ and ‘Third Party Cookies’

6. Click OK and Close the screen.

d. Google Chrome

1. Click on ‘Tools Menu’

2. Click on ‘Settings’ or ‘Options’ (depending on version).

3. Click ‘Advanced’

4. Under ‘Privacy and security’, click ‘Content Settings…’

5. Click on ‘Cookies’ and tick ‘Block third-party cookies’

6. Close the screen.

3. Do you use third party providers?

Sweet Needle does not sell, trade, or rent your personal information to others. The only third party that we will share your phone number and address with will be our couriers. This is to help them ensure they can contact you in relation to your delivery —e.g. delivery time. Apart from our designated couriers, we will not disclose your personal information to any other third party or organisations unless you give explicit permission, or there is a legal obligation to do so.

a. Google Analytics

We make use of a tool from Google called Google Analytics which tells us about the way people are using Sweet Needle. It uses cookies to detect that someone has been to the site before so that we can see how often people return to the site, how long they stay, and where on Sweet Needle they tend to go. We use this to try to work out what kind of experience they’re having on the site, so we can make it better. We also use Google Search Console to optimise your shopping experience on our website. It helps us to maintain and troubleshoot our website on Google Search results, which is the information you see related to the Sweet Needle website on Google.

Google Analytics sets cookies to help us accurately estimate the number of people visiting Sweet Needle and let us see how they’re moving around the site. We use this when we make decisions on the type of content we create and how we structure the site.

For more information on Google’s privacy policy visit: https://www.google.com/intl/ en_ALL/policies/privacy/

b. Google AdWords

This website uses the Google AdWords re-marketing service to advertise on third-party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example, using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Sweet Needle’s website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page by visiting: https://adssettings.google.com/authenticated

If you want to, you can opt out of interest-based advertising entirely within your browser’s cookie settings. (Find out how to below within the “How do I disable cookies?” p)

c. Facebook Conversion Tracking Pixel

Facebook Conversion Tracking Pixel allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements, for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. We are informing you on this matter according to our information at this time.

Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

d. Trustpilot

Sweet Needle uses a third-party review provider to receive and publish reviews from customers after they have placed an order.

Trustpilot acts as a “data processor” (as defined within Article 28 of the GDPR), collecting and publishing reviews for online businesses. When a customer completes an order, they may receive an email from Trustpilot inviting them to add a review. Customers may already have a Trustpilot account after having reviewed other businesses previously or new customers can choose to create an account.

For more information on the privacy practices of Trustpilot, please visit Trustpilot’s privacy terms web page: https://uk.legal.trustpilot.com/end-user-privacy-terms

To view Trustpilot’s Data Processing Agreement, please visit: https://legal.trustpilot.com/ data-processing-agreement

What other technologies or widgets do you use on your website?

We use various technologies and widgets to maximise your experience, including but not limited to, Magento, Apache, Bootstrap, Google Font API, Google Recaptcha, JQuery, JQuery Migrate, JQuery UI, Moment.js, OWL Carousel, reCAPTCHA, RequireJS, Select2, Ubuntu and Underscore.js. These include our eCommerce site, JavaScript libraries and framework, UI framework, web server, operating system, captchas, widgets and font script.

We may have missed some of our technologies in the list above. If you’re interested to learn more about what technologies and widgets we use, please contact us.

4. How do you have my personal information?

All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

• Processing your order and providing customer care support.

• Planning and managing Sweet Needle business activities, including analysing customers shopping habits and preferences and administering this website.

• Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.

• Providing you with information about the products and services we offer.

We will only send you updates on new products or alert you to special offers which we believe will be of genuine interest to you. If you would prefer not to receive this type of information, please let us know through our contact page.

We will retain a record of your personal information. This is done in order for Sweet Needle to provide you with a high quality and consistent service. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than necessary.

5. What about changing or deletion of data?

As a registered user you can review, update, correct, or delete your personal data on your account details page or by emailing us.

Sweet Needle will delete personal data upon request, unless mandatory obligations contradict, such a deletion.

You are also able to unsubscribe from our email newsletter/ mailing list at any time, by clicking the unsubscribe button at the bottom of any emails we send you and following the instructions or by emailing us. If you are unable to do so, either by a technological issue or error on our part, we ask you to contact us and we can remove your details from our mailing list database on your behalf.

6. How does the security of my personal information work?

We use leading technologies and encryption software to safeguard your data and keep strict security standards to prevent any unauthorised access to it. We currently hold a SSL (TLS) on our Magento Commerce site, which allows a secure connection from a web server to a browser so your personal and card data is kept private and protected. We are also PCI compliant, which means that our checkout and card handling systems are approved as being safe and secure.

7. How do I contact Sweet Needle?

Please visit our Contact Us page. To view the Data Protection Act 2018, please visit: http://www.legislation.gov.uk/ukpga/ 2018/12/contents/enacted

Contact Us

Sweet Needle Industries Ltd.

Company Registration number:10864971

VAT No. GB273486867

Unit 1, 11 Batsworth Road,
Mitcham, London,
CR4 3BX, U.K.

Email: sales@sweetneedle.co.uk
Phone number:
(+44) 20 7199 9801

Opening hours:

9 am – 5 pm

Monday – Saturday


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